Vans has been in business for over half a century, having been founded in March 1966 in Anaheim, California. During the first years of its operation, it was aimed at closed target groups such as Skaters or Surfers, but with a steady upward trajectory, Vans shoes managed to become an integral part of pop culture. Now, Vans is not only found in Snowboard, Motocross, or BMX, but also in every wardrobe of people of any age, gender or perception as a flawless example of timeless style.