The skateboarding world has had several relevant skateboard mags, but very few have stood the test of time.

Thrasher was founded by Eric Swenson and Fausto Vitello in 1981 in San Francisco, California.

Thrasher was an alternative skateboarding magazine printed by High Speed Productions.

The famous Thrasher logo uses the Banco typeface designed by Roger Excoffon in 1951.

The title’s motto – “Skate and Destroy” – was an expression used by skaters and punks of the 1970s.

Although it was not the best-selling title within the sport for a long time, it grew as an underground and raw response to those who promoted skating as a polished and mainstream outdoor activity.

In a way, the essence of Thrasher reflected its founders’ personalities.