THIS IS US

Motel Street Boutique opened its’ doors in 2010 in Larisa, Greece. Since the beginning, the mission of the crew is to create a street boutique and introduce the Greek audience to premium skate and street wear labels.

At the moment our brand line-up is: Stussy, Carhartt WIP, Vans Pro, New Balance Numeric, Independent Trucks, The Hundreds, Polar Skate Co., Last Resort AB, Puma Select, Santa Cruz, Thrasher, Iuter, Iriedaily, Baker Boys, WKND skates and more. We always try try to keep balance in our brand mix which consists of big, well established streetwear brands like Carhart WIP, Vans, New Balance along with independent up and coming brands. Afterall we were the first to introduce Nike SB and reintroduce Stussy to the Greek audience back in 2011 and we had some exclusive brands in our line up that are considered legends nowadays such as 10Deep, Billionaire Boys Club and Undefeated…

In September 2022 we had a total refresh of our physical store. During the physical refresh we opened up the basement floor which is dedicated to skateboarding. Currently, we support 3 skateboarding local athletes and we are active in the skateboarding scene. Occasionally we throw skate contests to keep the scene live and kicking and we have already met with the city council to discuss the possibility of a new skate park in our area. We try to operate as a cultural hub rather than just a store, we support artists (soon we are launching a collection in collaboration with local artists) and we take a clear position when it comes to social matters. We are fascinated by all those artists, wanderers and mysterious people that live in motels and this is how we came up with the name.

Apart from the above we are also interested in the music scene of the city. Back in 2018, with the support of Vans and Red Bull we hosted a one-day festival with music, skate contests, photo presentations, art installations, live skate deck painting (airbrush) and live Vans customization (airbrush – free pencil). All profits of the above event were donated to the local anti cancer organization.

Furthermore, we actively support our lgbt community. Along with Vans Pride collection we introduced a Motel themed capsule collection (Skate As You Are, WeSkateAsOne) featuring Decks, Hoodies and Tees.

Long before Facebook announced his plans for the metaverse we were exploring the possibilities to take Motel to the virtual space. We dare to say we are one of the very few retail shops, if not the only one, to actively merge physical and digital goods and explore the connection between NFT’s and streetwear. We have already published our first NFT and we hold a big collection of streetwear NFT’s along with Various other artists.